Hyeja [惠慈] is not decorated; it is inherently minimal in its Korean skincare tradition.

혜자[惠慈] 는 꾸밈이 없습니다, 한국의 피부관리 전통에서 본질적으로 단순함을 지닙니다.

The Timeless Tradition Backed by Skin Science

Combining eastern philosophies, scientific understanding, and timeless Korean beauty principles.
We believe that the harmonious blend of the spiritual and the scientific, with a focus on Korean beauty, forms the foundation of everything we do. We deliver an unmatched level of skincare artistry through genuine beauty practices.
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Meticulous Formulations

세심한 포뮬러

Meticulously constructed with the highest quality EVE VEGAN® (FR) approved ingredients, we work with dermatology experts to craft expertly balanced skincare for sensitive skin.

Redefining (美) Beauty of Imperfection

불완전함의 아름다움을 재정의(美)

Innovative Korean Skincare

한국 전통 성분과 피부 과학

Combining our everlasting pursuit of discovery and our acute understanding of skin, skincare and dermatology with the state-of-the-art technology, Hyeja stands for timeless Korean principles of beauty.

Redefining (美) Beauty of Imperfection

불완전함의 아름다움을 재정의(美)

Redefining (美) Beauty of Imperfection

불완전함의 아름다움 (美)을 재정의하다.

New Arrival

Vegan Rice Probiotics Gentle Ferment Cream

비건 라이스 프로바이오틱스 젠틀 발효 크림

An extra-gentle, vegan moisturizing cream that instantly nourishes and hydrates skin with a dewy finish.
85ml / 2.8 fl.oz
$40.00 USD
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Best Sellers

(4)
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Niacinamide Heartleaf Calming Serum

비건 나이아신아마이드
하트리프 카밍 세럼

$44.00 USD
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Yuja Vitamin C Brightening Serum

혜자 비건 유자 비타민 C 브라이트닝 세럼

$44.00 USD
- rating

Vegan Matcha Gentle Mud Cream Mask 110ml

비건 말차 젠틀 머드 크림 마스크

$40.00 USD
- rating

Vegan Rice Probiotics Gentle Ferment Cream 85ml

비건 라이스 프로바이오틱스 젠틀 발효 크림

$40.00 USD
Gentle care for sensitive skin.
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THE SET

Vegan Matcha Gentle Mud Cream Mask 110ml

비건 말차 젠틀 머드 크림 마스크
- rating
$40.00 USD

Yuja Vitamin C Brightening Serum

혜자 비건 유자 비타민 C 브라이트닝 세럼
- rating
$44.00 USD

Vegan Matcha Gentle Mud Cream Mask 110ml

- rating
$40.00 USD
View Product

Yuja Vitamin C Brightening Serum

- rating
$44.00 USD
View Product

Philosophy

철학

Redefining (美) Beauty of Imperfection

불완전한 아름다움의 재정의 (美)

Hyeja [惠慈] is not decorated. It is inherently simple, based the philosophy of Korean minimalism. By understanding of our imperfections and freely expressing our true form, we present our standards of beauty.
혜자는 꾸밈이 없습니다. 한국의 미니멀리즘 철학에 기반하여 본질적으로 단순합니다. 자신의 불완전함을 완벽히 이해하고, 있는 그대로의 모습을 자유롭게 표현하면서 새로운 미의 기준을 제시합니다.
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Ethos

기풍

Hyeja: Never changing values

혜자: 절대 변하지 않는 가치

Our focus is on creating real solutions for skincare and the environment, through products that are truly effective and considerate of the Earth. HYEJA is more than skin care, this is a space created for sustainability within the industry.
우리의 초점은 진정으로 효과적이고 지구를 배려하는 제품을 통해 스킨케어와 환경을 위한 진정한 솔루션을 만드는 데 있습니다. HYEJA는 스킨케어 그 이상, 업계의 지속가능성을 위해 만들어진 공간입니다.

Ethos

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Purpose driven practices

목적 중심적인 실천

Purpose driven practices

Our focus is on creating real solutions for skincare and the environment, through products that are truly effective and considerate of the Earth.

Sustainability

지속 가능성

Reuse, Repurpose, Refill

We encourage you to keep our glass product bottles and our washed paper Essential Bag and reuse or 
repurpose them when possible.

1.

Hyeja is for everyone

혜자는 모두를 위한 것입니다

Love And Grace

We believe that healthy and sustainable skincare should be for everyone. Regardless of Gender, Color, Age, Culture or religion. We are all equal under the name of the citizens of the earth.

2.

Clean and Safe Manufacturing

깨끗하고 안전한 제조

Less plastic

We strive to use biodegradable, recyclable and reusable packaging with the highest content of post-consumer 
waste whenever possible.

3.

High-Quality Ingredients

고품질 성분

Made from Plants

HYEJA pays 80% of costs for the raw ingredients and R&D, and only 20% for packaging. Each ingredient we use is gathered ethically, organic when possible, and sourced from its native growing region for maximum efficacy and minimal environmental stress.

4.

Vegan

비건

HYEJA Registered by EVE VEGAN® (FR)

HYEJA is approved by EVE VEGAN (Expertise Vegan Europe), one of the most prestigious and strict 
vegan institutions in the world.

5.
1.

Sustainability

지속 가능성

2.

Hyeja is for everyone

혜자는 모두를 위한 것입니다

3.

Clean and Safe Manufacturing

깨끗하고 안전한 제조

4.

High-Quality Ingredients

고품질 성분

5.

Vegan

비건

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We Combined pristine quality Vegan EWG Ingredients with State-of-the-art Korean Technology to formulate the most Effective Skincare.

깨끗한 품질의 비건성분과 한국의 최첨단 기술을 결합하여 가장 효과적인 스킨케어를 만듭니다.

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